Parks, Recreation and Community Facilities
Business Objective: Parks, Recreation and Community Facilities
Core Business Process: Golf
Provide safe, affordable, well-maintained golf opportunities that enhance the experience and satisfaction of our patrons.
- Patrons enjoy a quality municipal golf course experience
- Cost recovery is maximized
Golf Course Transition
For 45 years, Dobson Ranch Golf Course has offered a fun, affordable golf experience to Mesa residents. On June 1, 2019, the City welcomed Paradigm Golf Group, a private golf course management firm, to assume the management and maintenance of the course.
Improvements have included a re-branding of the course with a new logo and increased marketing efforts; fresh paint, outdoor music, expanded pro-shop inventory, new menus and more community outreach. Future plans include the addition of range targets, more group instruction and events, and updates to the clubhouse and restaurant patio. Long range plans include improved cart paths, bunkers, and more substantial restaurant upgrades.
The changes have had an immediate impact on the players and the community. Golf rounds have been higher each month since the transition than the same period last year. The leadership of the golf associations that call Dobson Ranch Golf Course home are among the biggest advocates of the course and the new management company. Greens fees have remained the same, while the overall experience has improved.